Riddell InSite Impact Response System Named Edison Awards Finalist

Riddell to be Recognized at Edison Awards Gala on April 30 in San Francisco

Riddell to be Recognized at Edison Awards Gala on April 30 in San Francisco

InSite Co-Developer Simbex to be Honored with Riddell in Applied Technology Category

ROSEMONT, IL - (March 12, 2014) – Riddell, the leader in football helmet technology and innovation, has been named a 2014 Award Finalist by the internationally renowned Edison Awards™ for its InSite Impact Response System. Simbex, an engineering, research and product development firm with a core competency in injury biomechanics, is a co-developer of InSite and joins Riddell as a finalist. The distinguished awards, inspired by Thomas Edison’s persistence and inventiveness, recognize innovation, creativity and ingenuity in the global economy.

“It’s exciting to see companies like Riddell continuing Thomas Edison’s legacy of challenging conventional thinking,” said Frank Bonafilia, Edison Awards’ executive director. “Edison Awards recognizes the gameā€changing products and services, and the teams that brought them to consumers.”  Award winners will be announced April 30, 2014 at the Edison Awards Annual Gala, held in the historic Julia Morgan Ballroom in San Francisco, CA.

Riddell, in partnership with Simbex, was the first to introduce a helmet-based player monitoring and response system to the sport of football with its Sideline Response System (SRS). Riddell developed InSite based on SRS, which has analyzed over 2 million on-field impacts over the last decade. A new integrated monitoring and alerting tool designed specifically for the proactive protection of football players, InSite is designed to alert when significant single and multiple impacts are sustained during a football game or practice. Coaches and sideline staff will now have InSite’s unique vantage point of evaluating impacts to the head at the time of contact to enable improved identification and management of concussion.

“We are appreciative of the recognition that Riddell and InSite have received from the Edison Awards and its judges during this process,” said Thad Ide, Riddell’s senior vice president of research and product development.  “We believe smart helmet technology like Riddell InSite will play a vital role in the future of football as we work to improve the protection for those that play.”

Edison Award nominees are judged by more than 3,000 senior business executives and academics from across the nation whose votes acknowledge the Finalists’ success in meeting the award’s stringent criteria of quality. The voting panel includes members of:

American Association Advertising Agencies (4As)

Chief Marketing Officer Council (CMO)

Design Management Institute (DMI)

American Productivity & Quality Center (APQC)

American Society of Mechanical Engineers (ASME)

Georgia State Marketing Roundtable (GSU)

Product Development and Management Association

(PDMA)

Assoc. of Technology Mgmt & Applied Engineering

(ATMAE)

Past Edison Award winners

Senior Level Marketers

Scientists

Designers

Engineers

Academics

About Riddell

Founded in 1929, Riddell is a premier designer and developer of protective sports equipment and a recognized leader in helmet technology and innovation. One of Easton-Bell Sports Inc.’s most well-known brands, Riddell is the leading manufacturer of football helmets, shoulder pads and reconditioning services (cleaning, repairing, repainting and recertifying existing equipment). For more information, visit our website at http://www.riddell.com, like the Riddell Facebook page, or follow Riddell on Twitter @RiddellSports.

About Edison Awards

The Edison Awards is a program conducted by Edison Universe, a 501(c)(3) charitable organization dedicated to fostering future innovators. The 2014 Edison Awards are sponsored by Ipsos. For more information about the Edison Awards, Edison Universe and a list of past winners, visit www.edisonawards.com.

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