USA Football is committed to evolving and growing the sport of football by setting standards and practices to advance coach and player development. Riddell is the official protective equipment partner of USA Football. Riddell supports USA Football by assisting with the organization’s annual grant program, which in 2017 awarded nearly $2 million to scholastic and youth football teams. Riddell is also a sponsor of USA Football’s Heads Up Program, which helps to educate coaches for better and safer play in high schools, middle schools and youth sports organizations nationwide. Additionally, Riddell supports several USA Football programs that are designed to advance coach education, player skill development and safer play. These programs include USA Football’s 7on7, the annual USA Football Protection Tour, and the U.S. Men’s and Women’s National Teams. Lastly, Riddell and USA Football collaborate to distribute educational content and integrated campaigns to stress the best practices for the sport of football.
Pop Warner Little Scholars, Inc. (PWLS) is a non-profit organization that provides youth football for participants around the world. Founded in 1929, Pop Warner is the nation’s oldest youth football, cheerleading and dance organization. In addition, PWLS is the only youth sports organization that emphasizes academics as a prerequisite for participation. Riddell is Pop Warner’s official protective equipment and reconditioning provider.
American Youth Football (AYF)
American Youth Football, Inc., was established in 1996 to give back to communities by promoting the development of America’s youth through adult leadership in football and cheerleading. This organization guides kids to become leaders and teammates through interaction with positive role models. Additionally, AYF helps children learn, play and enjoy the sport, while teaching them the importance of academics and community outreach. Riddell serves as the official helmet and uniform provider of AYF.
National Football League (NFL)
Riddell is an authorized supplier of helmets to the NFL. Additionally, Riddell has the exclusive license for NFL collectible helmets of all sizes.
National Interscholastic Athletic Administration Association (NIAAA)
The National Interscholastic Athletic Administration Association is an organization that provides professional development, continuing educational resources and guidance for the benefit of athletic administrators.
Student Sports is an event and grassroots organization dedicated to offering a safe environment and level playing field for student-athletes to compete on a national platform. Student Sports hosts Nike Football’s The Opening and Elite 11. Riddell proudly sponsors both of those events. The Opening is a free national camp that is dedicated to improving each football player’s skills and offers athletes position-specific football advice. The camp strives to develop all athletes to reach their full potential, so that each athlete can progress to their highest level, whether that be college or the NFL. There are 12,000 athletes that are invited to train regionally, and then the top performers from rating days are selected to compete at the Opening Regionals. At three Opening Regionals annually, Riddell hosts a Parent Symposium which includes lunch, a speaking engagement and a question and answer session with the parents of some of the top high school recruits. At the Opening Finals, Riddell hosts a parent reception to welcome the family and friends of the athletes. Additionally, Riddell offers on-site product sampling at The Opening and the nation’s top 42 linemen compete in custom designed Riddell SpeedFlex helmets and Riddell Power SPK shoulder pads. Elite 11 serves as the nation’s original high school quarterback competition. The Elite 11 Finals brings together the top 24 high school quarterbacks for a three-day competition. Riddell offers on-site product sampling and a parent reception at the Elite 11 Finals that welcomes the family and friends of the quarterbacks.
Sports and Fitness Industry Association (SFIA)
The Sports and Fitness Industry Association is the leading trade association for more than 1,000 sporting goods and fitness brands, manufacturers, retailers and marketers in the industry. For over 100 years, the SFIA, formerly known as the Sporting Goods Manufacturers Association, has strived to support their member companies and promote a healthy environment for the sporting goods industry. Riddell serves as a member of SFIA. In addition, Dan Arment, Riddell’s President and CEO, is an active board member.
Launched in January 2013, PHIT America is dedicated to increasing physical activity and fitness to improve the health of Americans. The acronym PHIT stands for Personal Health Investment Today. Riddell serves as a Silver Sponsor through our investment in grassroots school-based programs that emphasize active children.
National Athletic Equipment Reconditioners Association (NAERA)
The National Athletic Equipment Reconditioners Association has a mission to increase awareness and acceptance of high quality athletic equipment reconditioning/recertification and to reduce the risk of injury for athletes. Members of the NAERA are licensed by the National Operating Committee on Standards for Athletics Equipment (NOCSAE) to recertify football, lacrosse, softball/baseball helmets and face guards. Riddell serves as one of 21 NAERA members that recondition and recertify athletic equipment.
Manning Passing Academy
Founded by Archie, Cooper, Peyton and Eli Manning, the Manning Passing Academy helps players realize their potential on and off the football field. For 22 years, the Manning Passing Academy has taught running backs, tight ends, wide receivers and quarterbacks the fundamentals of their position and the basic offensive and defensive strategies. MPA is held at Nicholls State University in Thibodaux, Louisiana. Riddell is the Official Protective Equipment and Head Monitoring Partner of the Manning Passing Academy. Additionally, Riddell is the presenting sponsor of the “Air It Out” competition.
Washington Redskins Original Americans Foundation (WROAF)
The Washington Redskins Original Americans Foundation provides opportunities to tribal communities that they may not have otherwise. Through professional sports teams and their partners, the WROAF helps to address the challenges Native Americans face. In August of 2016, Riddell partnered up with the WROAF for a program called Safer Helmets for Tribal Youth (SHFTY). This initiative provides brand new Riddell helmets to middle and high schools in Indian Country. In 2016, SHFTY provided $120,000 of brand new Riddell helmets to over 30 different Native American schools.
The Polynesian Bowl selects 90 elite high school players of Polynesian heritage and other cultures each year to play in an all-star game. After completing the game, players are inducted into the Polynesian Football Hall of Fame. Throughout game week, players participate in Polynesian cultural and educational activities, which helps to make this bowl unique. Riddell is the equipment partner for the Polynesian Bowl game each year. Every player receives a custom-designed Riddell SpeedFlex helmet and Riddell Power SPK or SPX shoulder pad set from Riddell.