Relationship to improve football experience for youth athletes across U.S.

Pop Warner Little Scholars, Inc., the nation’s oldest youth football organization, and Riddell, the leader in football innovation, today announced their partnership renewal. The new three-year agreement continues the relationship between two of football’s most recognized brands.

The partnership will keep Pop Warner as an Official Youth Football Partner of Riddell, and Riddell will remain the Official Protective Equipment and Reconditioning Provider of Pop Warner.

The partnership demonstrates Pop Warner and Riddell’s dedication to improving youth football and the experience it provides for young athletes across the country.

“At Pop Warner, we are focused on continually looking for ways to elevate the safety of the game, and we know that is a priority for Riddell as well,” said Jon Butler, executive director of Pop Warner Little Scholars. “We’re grateful for the partnership and look forward to working closely with Riddell to make football safer and better for the young people who want to play this great game.”

“Riddell values its relationship with Pop Warner as both of our organizations have a shared commitment to leading football to a strong future,” said Dan Arment, President and CEO for Riddell. “We look forward to our continued support of Pop Warner and its member organizations as we advance player protection today and in the future.”

As part of the partnership, Riddell was a valued participant in the 2018 Pop Warner Super Bowl. It was a presenting sponsor and showcased its equipment in the Pop Warner Sponsor Village and also hosted other activities. The Pop Warner Super Bowl games were played from December 1–8 at ESPN’s Wide World of Sports facility and broadcasted across ESPN’s family of networks.

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