RIDDELL ACQUIRES ATHLETIC DECALS, INC. TO STRENGTHEN HELMET CUSTOMIZATION AND ENHANCE CUSTOMER EXPERIENCE

DES PLAINES, Ill., (October 26, 2026) — Riddell, the industry leader in football helmet technology and sports protection innovation, today announced the acquisition of Athletic Decals, Inc. (ADI), a leading provider of custom team sports decals.

The acquisition further strengthens Riddell’s ability to deliver a seamless, high-quality experience for teams—from protective equipment to the details that define their on-field identity. It also creates new opportunities to serve football programs and other team sports customers over time.

“From the helmet to every detail that completes a team’s look, delivering a great customer experience means getting it right,” said Michael Oller, Executive Vice President of Revenue & Customer Experience, Riddell. “ADI has proven expertise in athletic decals and a strong reputation for quality, service and delivery. Adding their capabilities strengthens how we serve customers while creating new opportunities for growth across football and the broader team sports landscape.”

Founded in 1999 and based in Houston, Texas, ADI has more than 25 years of experience producing high-quality, durable football helmet decals for professional, collegiate, high school and youth programs. Its expertise spans helmet logos, stripes, numbers, nameplates and other custom applications, along with decal solutions for team sports including baseball, hockey and lacrosse.

“ADI has a long history of serving teams at every level, and we’re incredibly proud of the reputation and relationships we’ve built along the way,” said Chris Willis, Head of Operations, ADI. “We see that same commitment to serving teams in Riddell and a shared appreciation for the work we do. We’re excited about this next chapter and what we can accomplish together.”

ADI will remain based in Houston, with plans to transition to a larger facility to support its operations and continued growth. Customers and suppliers can expect continuity in day-to-day business, with any relevant updates related to the acquisition communicated directly as plans progress.

About Riddell

Riddell was founded with a goal of giving back to the football community while advancing and improving athlete protection. As the long-standing leader in football head protection and protective athletic equipment for 95 years, Riddell is leading the game to a strong future by creating a path to next generation protection. Riddell also offers best-in-class reconditioning services to help ensure athletes have access to clean, sanitized, and recertified equipment. Off the field, Riddell’s licensed collectibles business is regarded as the cornerstone of football collectibles for fans and collectors of college and the NFL. For more information, visit www.riddell.com or follow @RiddellSports on Instagram, X, TikTok, Facebook, LinkedIn, and YouTube.

About Athletic Decals, Inc.
Founded in 1999 and based in Houston, Texas, Athletic Decals, Inc. (ADI) specializes in high-quality, durable football helmet decals and custom team sports decals. ADI serves professional, collegiate, high school, and youth programs with helmet logos, stripes, numbers, nameplates, and other custom applications. With more than 25 years of experience supporting teams and their brands, ADI also provides custom decal solutions for sports including baseball, hockey, and lacrosse.

Media Contact

Allison Jalowiec
Communications Specialist
Riddell
amjalowiec@riddellsports.com