CHICAGO — May 24, 2012 – Riddell Sports and USA Football today announced a renewed commitment to educating athletes and parents about concussion awareness. Starting today every new Riddell football helmet shipped to retailers and customers will include a hangtag offering concussion education that includes information from the Centers for Disease Control and Prevention (CDC) Heads Up program. Riddell’s concussion education hangtag is the first of its kind among sports helmet manufacturers.
“We have a longstanding commitment to player protection and continue to look for new ways to educate athletes and parents. As the leading manufacturer of football helmets, Riddell has raised concussion awareness through on-helmet labels and informational hangtags for over a decade,” said Dan Arment, President of Riddell. “The new hangtag contains valuable information from the CDC and is the latest example of how Riddell will address concussion awareness with athletes and parents.”
Approximately three million American children age 6-14 play organized tackle football, placing it among the country’s most popular youth sports. Since May 2009, 35 states and the District of Columbia have passed legislation to strengthen concussion education across youth and high school sports. Riddell’s new hangtag will be attached to each helmet through an ear hole. The tag is titled “Raise Your Concussion Awareness” and lists concussion signs and symptoms, including CDC guidelines on what to do if a concussion is suspected.
“Riddell shares USA Football’s commitment to player safety and concussion awareness,” USA Football Executive Director Scott Hallenbeck said. “Every parent who has a child playing youth football should ask their league two questions: ‘How are your coaches trained to teach my child?’ and ‘Are your coaches educated on the symptoms and management of concussion?’ Helmet hangtags will make certain that Riddell customers have a baseline of knowledge in this area and are directed on where they can learn more online.”
Riddell is the official football helmet and protective equipment partner of USA Football, the sport’s national governing body in the United States. USA Football has partnered with the CDC to advance concussion education since 2007, particularly in high school and youth football.
About USA Football: USA Football, the sport’s national governing body in the United States, hosts more than 100 football training events annually offering education for coaches, skill development for players and resources for youth football league commissioners. The independent non-profit is the official youth football development partner of the NFL, its players and each of the league’s 32 teams. Indianapolis-based USA Football manages U.S. national teams within the sport for international competition and provides $1 million annually in equipment grants and subsidizes youth league volunteer background checks. Endowed by the NFL and NFL Players Association in 2002 through the NFL Youth Football Fund, USA Football is chaired by former NFL team executive Carl Peterson.
Founded in 1929, Riddell is a premier designer and developer of protective sports equipment and a recognized leader in helmet technology and innovation. One of Easton-Bell Sports, Inc.’s most well-known brands and the Official Helmet of the NFL®, Riddell is the leading manufacturer of football helmets, shoulder pads and reconditioning services (cleaning, repairing, repainting and recertifying existing equipment).