Riddell, the leader in football helmet technology, today announced the divestiture and sale of certain assets associated with Kollege Town Sports, a division of the company’s apparel business, to BSN SPORTS. Kollege Town is a team sports and corporate apparel dealer, which was acquired by Riddell in 2015 to operate the company’s apparel business. BSN SPORTS is the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. The divesture includes a large portion of the Kollege Town sales force, sales management and customer service, and fanaKTive capabilities.
“We appreciate the years of service, hard work and contributions of the Kollege Town team,” said Riddell and BRG Sports President and Chief Executive Officer Dan Arment. “This development provides Riddell the opportunity to advance our core football protective equipment business in an incredibly dynamic marketplace. Riddell will continue to lead the industry forward as it brings new protective technologies to the field that help athletes perform at their best.”
In addition to football head protection, smart helmet technology and accessories, the company will maintain an apparel offering focused on Riddell branded football practice apparel, team sports stock game and custom uniforms, as well as a full complement of basics, coaching and spirit wear.