In the News

It’s not often a team undergoes a complete rebrand, but the Los Angeles Rams ventured down that path this offseason with new logos, new uniforms, a new helmet and touched-up colors. It was a process more than two years in the making, culminating in two major reveals this spring.

It's not exactly what Oklahoma State puts out on it's own, but let's play like. Coiski.com is a website that uses video and galleries to give viewers a behind the scenes look at sports, sports equipment, and sports facilities while advocating products. COISKI is also a full-service interactive agency that believes true “content is king.” As such, we are excited to help you tell your story to your communities through a variety of services.

While fans are wondering whether the upcoming football season will be played, coaches and equipment companies are making sure a very important piece of the puzzle is ready and up-to-date.

While no one is actually playing football right now, analytics and data collecting are contributing to safety in the sport like at no other time. Riddell, which topped the recent NFL/NFLPA helmet ratings with three of its models, has dived so deep into the data that it’s discovering previously unexplored information.

Sports analytics and wearables company Catapult has partnered with football helmet manufacturer Riddell to integrate head impact data into XOS, a video-based coaching analytics platform owned by Catapult. The data will derive from sensors in Riddell’s smart helmets that measure blows to the head.

Peyton Manning noted that, like in supply chains, technology is another change that has disrupted football. “There are smart helmets from Riddell that monitor players through practice field and in games,” he said. “It’s making it better and it’s making it safer.”

As president of one of the world's largest football equipment manufacturers, Dan Arment sees the mission of the National Football Foundation and his company, Riddell, as going hand-in-hand. The NFF wants to use football to mold young athletes into good citizens and good people. Riddell wants to make the game safer so the sport can continue to provide those opportunities for young players.

Union City High School football players will soon have new and safer helmets. School leaders said players will be wearing top-of-the-line Riddell Speedflex helmets, just in time for spring practice sessions. Approximately 50 helmets were ordered for the Union City Golden Tornadoes.

Sunday night’s Super Bowl wrapped up the NFL’s 100th season, and it also completed the sport of football’s 150th year of existence. Born on a New Jersey field, the game’s players, rules – and most of all, equipment – have evolved in this time. The technology infused into gameplans, uniform materials, and equipment has improved and become more innovative. However, one piece of equipment has seen more cutting-edge technology built into it than any piece ever before.

The Kansas City Chiefs defeated the San Francisco 49ers, 31-20 to win Super Bowl LIV in Miami on Sunday night, Feb. 2. After their comeback victory, let’s take another look back at the day that this professional football team reached out to a high school football team on Boston’s North Shore, when most of their equipment almost didn’t make it to Gillette Stadium for the Dec. 8 game against the New England Patriots.