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The Denver Broncos are gifting the next generation of local football players some shiny new gear.
On Tuesday, the Denver Broncos Foundation — headed by billionaire owners Greg Penner and Carrie Walton Penner — announced they will be distributing more than 15,000 new Riddell Axiom smart helmets at no cost to every high school football program in the Centennial State.
Broncos Foundation and Walter-Penner Family ownership group set to donate 15,000 helmets to football programs in Colorado.
In largest-ever philanthropic investment by Broncos, Walton-Penner ownership group commits to reducing football participation barriers by increasing player safety.
Walton-Penner ownership group commits nearly $12 million for new helmets starting this fall.
The Denver Broncos Foundation announced today it will donate 15,000 new helmets across all 277 Colorado high schools, a nearly $12M expenditure that ranks as the largest philanthropic move yet for the charitable arm of the team.
Football coaches from every level of the game are gathered in Charlotte, North Carolina. This week is the annual American Football Coaches Association (AFCA) convention. The meetings range from high school coaches, and NAIA assistant coaches forums to FBS coaches meetings. There are rules committee meetings and some topic-specific voting meetings. But not to be overlooked is the exhibitor area where the movement toward more technology in the game is the focal point.
The school sports landscape is undergoing a seismic shift, with a renewed focus on understanding and preventing traumatic brain injuries.
Chicago-based Riddell has grown into the market leader for football helmets, with its protective gear worn across the NFL and college football, along with high schools and youth players. More than three quarters of the NFL, nearly 90% of college players, and more than 2 million youth players wear Riddell helmets.
It was created in collaboration with Gallaudet University, AT&T and Riddell, to enhance on-field communication for student-athletes who use American Sign Language.
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