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  New Youth Football Helmet Safety Standards Are Coming and Riddell is Giving Parents and Coaches a Head Start

  NOCSAE (National Operating Committee on Standards for Athletic Equipment) introduced the new ND006 standard, taking effect on September 1, 2027, designed specifically to improve the next generation of youth football player protection. Riddell launched ND6 – a new youth helmet line that is fully compliant with the safety requirements more than a full year ahead of the mandate to help make the game as safe as possible for those who choose to play tackle before high school.

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  Protecting Friday Nights: How the Broncos and Riddell are assisting Colorado high schools

  For generations, high school football has been woven into the fabric of American communities. Seeking to preserve that tradition while improving player safety, the Denver Broncos Foundation partnered with Riddell and the Colorado High School Activities Association to launch the statewide “All In. All Covered.” helmet initiative.

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  Touchdown in Your Town event photos

  View photos from the Detroit Lions' Touchdown in Your Town events in partnership with Meijer and Head and Shoulders at Roseville High School, Ypsilanti Community High School, Davis Aerospace Technical High School, Carman-Ainsworth High School and Flint Southwestern Classical Academy.

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  Campbell football program gifted new helmets from Browns

  The Campbell Memorial football team spent the day at Cleveland Browns training camp and received some new gear on Saturday afternoon. A part of the Browns HELMETS program, the Red Devils were surprised with 85 brand new Riddell helmets for the upcoming season.

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  Broncos go ‘all in’ beyond helmet program to support youth football

  After a successful year distributing more than 15,000 new Riddell Axiom smart helmets at no cost to 277 high school football teams across the state, the Denver Broncos Foundation is expanding its ALL IN. ALL COVERED. effort to help grow youth football in Colorado.

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  Denver Broncos win Hashtag Sports Award for Best Youth Sports Partnership

  The Denver Broncos have won a Hashtag Sports Award for the ALL IN. ALL COVERED. Statewide Helmet Distribution Program in the Best Youth Sports Partnership category, it was announced. Launched in January of 2025, ALL IN. ALL COVERED. is the single largest philanthropic investment in Broncos history and will provide more than 15,000 Riddell Axiom smart helmets, equipped with InSite Analytics technology, to cover every high school tackle football program in the state.

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  Broncos enter second year of statewide helmet donation program

  The Broncos are entering the second phase of their statewide philanthropy initiative — “All In, All Covered” — to provide every high school tackle football player in Colorado with a Riddell Axiom smart helmet.

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  Tolleson adopts helmets to reduce concussions

  The Tolleson Union High School District is taking a step to improve football safety, becoming the first in Arizona to equip its programs with a new generation of “smart” helmets designed to reduce head injuries and reshape how the game is taught.

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  Riddell and AFCA Extend Strategic Partnership with Expanded Multi-Year Agreement

  Riddell, the industry leader in football helmet technology and sports protection innovation, today announced a multi-year extension of its partnership with the American Football Coaches Association (AFCA), expanding support for the coaching community.

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  Tolleson USD introduces state-of-the-art helmets

  The Tolleson Union High School District is retrofitting all its student-athletes with new, state-of-the-art football helmets. The district says it is the first in Arizona to provide these types of helmets for its entire program. The Riddell helmets are retrofitted and tailored to each individual student. The helmets have sensors in the helmet that will help coaches and staff track impact.