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  Detroit Lions surprise Pontiac student athletes with $14,000 donation, new helmets

  A group of young Pontiac athletes received a major surprise on the field of Wisner Stadium on Thursday, July 25 when representatives from the Detroit Lions announced they would be donating $10,000 to the district’s high school football program. Just minutes beforehand, the children of Pontiac’s Dare to Dream football camp and Pontiac High School football players also learned that USA Football was donating $1,000 for equipment while the United Dairy Industry of Michigan was supporting a $3,000 chocolate milk grant for fall athletics programs.

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  Detroit Lions invest in Monroe High football program

  A wall of red jerseys formed at midfield as Monroe High’s varsity football team lined up behind Trojan graduate Pat Sharrow. Sharrow, the football education coordinator for the Detroit Lions, has been hosting youth camps at Monroe High for the past six years, but something extra special was in store Thursday. Sharrow, representing the Lions along with former all-star receiver Herman Moore, presented the Trojan football program with a $10,000 donation as part of the Detroit Lions Charities ‘Touchdown in Your Town’ initiative. The team also received a donation of state-of-the-art helmets from football gear manufacturer Riddell, a $3,000 donation from the United Dairy Industry of Michigan, and another $1,000 grant from USA Football.

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  ACA using technology to keep football players safer

  The American Christian Academy football program has made significant advances over the last 15 years, rising from Class 1A to Class 4A. Last week the team announced another advance, this one in player safety. The school has invested in Riddell’s Insite Training Tool (ITT) technology, software embedded in the players’ helmets that allows the team to monitor the hits each player sustains. The cost is $100 to $200 more than a normal helmet, according to ACA head coach Chris Smelley, and the school purchased enough for 65 players.

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  Riddell’s Production and Distribution Center In Ohio Is A Sight To Be Seen

  When your child gets ready to hit the football field, either for practice or a game, generally the last piece of equipment to be put on is the most important and that’s the helmet. Whether it’s a helmet that the program or school distributed or it’s a helmet that you purchased for your child, there is certainly a story as to how that helmet made its journey from its inception to being on your child’s head.

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  Detroit Lions Surprise Lake City Football Program

  The Detroit Lions concluded their four-day stop at Lake City High School on Wednesday as part of their 2019 summer fundamentals camp for youth players. More than 100 campers were in attendance for Wednesday’s event that featured former Lions wide receiver great Herman Moore.

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  USA Football’s Protection Tour Presented by Riddell Rolls into the Bay Area

  USA Football’s 2019 Protection Tour continued last Friday night in Santa Clara, Calif., home of the San Francisco 49ers’ Levi’s Stadium and SAP Performance Facility. Bay Area youth players and their families joined USA Football, Riddell and the 49ers for an evening of fun, fitness and football.

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  Detroit Lions offering unique support to youth football with ‘Touchdown in Your Town’

  To the untrained eye, Thursday morning at Ford Field looked like an ordinary summer day. A group of young children were going through football drills and scrimmaging with the kind of exuberance you’d expect from kids during summer playing on the same field of their favorite professional team. That alone is a treat of its own, but for the Detroit Lions, it’s just another summer. The team has held these kind of youth football camps every summer for the past 16 years.

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  USA Football’s Protection Tour Presented by Riddell Kicks Off in Philadelphia

  The USA Football 2019 Protection Tour began Sunday in Philadelphia, the first of six stops this summer. The tour kicked off with nearly 200 youth players and their families out at the Philadelphia Eagles’ NovaCare Complex for a free event in which they learned the game’s fundamentals from some of the area’s top youth coaches and safety experts. The athletes were individually fit for helmets for the upcoming season by Riddell, and parents were educated on how to ensure their child has the proper protection to enjoy the fun and fitness of football.

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  Peyton Manning, Riddell team up again for "Smarter Football"

  Riddell recently unveiled Peoria High School as its Team of the Future to celebrate the launch of the 2019 Smarter Football program. The Peoria High School Lions, known for their progressive approach to football, became one of the first high schools in the country completely outfitted with the latest in football head protection and smart helmet technologies.

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  USA FOOTBALL KICKS OFF 2019 PROTECTION TOUR

  Offering the fun and fitness of football to young athletes, USA Football’s 2019 Protection Tour kicks off its national schedule on June 23. The series of USA Football events, conducted in partnership with Riddell, delivers expert-driven football and player safety information to youth players, parents and coaches, including tackling fundamentals, concussion education and equipment fitting.